A White Paper titled "Lamb: Its Place in the U.S. Diet" prepared by Jo Ann S. Carson, PhD, RD, LD, from the University of Texas Southwestern Medical Center, and G.G. Hilton and D.L. VanOverbeke, from Oklahoma State University was presented at the American Dieticians Association’s Annual Conference in Philadelphia, Oct. 1-3, 2007.

The White Paper provides a summary and analysis of current lamb nutrient composition information and sources for all available research and data related to lamb nutrition. It provides credibility to the nutrition program recently established by the newly formed Tri-Lamb Group. The paper is the foundation for the program and ensures that all messages are based on the latest research and sound science.

The Tri-Lamb Group is a collaborative initiative between United States, Australia, and New Zealand lamb producers to enhance demand for lamb in the United States. The group is currently working with health professionals and consumers to increase their awareness of the nutritional value of lamb and its place in a healthy American diet.

With the White Paper completed, the development of communication tools is in full swing including an advertisement that will appear in Today’s Dietician, a comprehensive lamb nutrition brochure, and on the new lamb nutrition web site, www.leanonlamb.com.