At the annual Chef to Chef Conference, ALB hosted a pre-conference workshop titled "Local BaaaBQ Mastery," featuring Chef Kareem El-Ghayesh of KG BBQ in Austin, Texas, and Rancher Alan McAnelly of Hamilton Sheep Station in Hamilton, Texas. Alan shared insights into regenerative agriculture and the benefits for both the environment and the animals, while Kareem shared his journey from Cairo to becoming a BBQ expert in Austin. Attendees learned trimming techniques, seasoning recommendations, and smoking tips for American Lamb.
Throughout the event, ALB engaged attendees with bite-sized samples of Smoked American Lamb Shoulder, showcasing its versatility. We collected valuable feedback on American Lamb usage and preferences, while also providing educational materials and capturing email addresses for our newsletter.
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